Design in Business - to - Business Markets
نویسندگان
چکیده
This paper makes a case for the use of design in business-to-business marketing. Although design most clearly is a competitive asset in consumer marketing, the vertical connections force upstream use of design. This development coincides and complements corporate and product branding, where design is seen as a way to verify and sustain the claims given in branding. Finally, the paper contains some steps towards the use of design in business to business.
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